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  #13 (permalink)  
Old Wednesday, August 6th, 2008, 08:23 PM
kbob's Avatar
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Don-obviously I'm in learning mode here...so a question on that...

for now, most of my designs end up on one form or another of a screen, maxing out on hd screens (1080 i/p)...and most of the stuff I look to for inspiration has strokes, glows, neon, in other words, really bold graphics designed to stand out from the background no matter what...

which is very different from print on white backgrounds, even mildly textured papers. First, you're usually now working with at least 600 dpi, or even higher, if it's sent to a printer and not done in house. That sets it off beautifully in most cases anyway...

So that's why I asked if the only use would be for print work et al. over light backgrounds...I'm with you, simpler is better, and definition rules the day on static work such as print. For video work, and projection graphics in general, though, I really like the bolder more defined look that strokes and glows give-and so do the news channels, espn/fsn, and most of the nationally produced tv ads...the difference in readability and clarity is stark in those situations.

But that may not be the end purpose of this design. If the intended use is for both print and projection/video work though, perhaps 2 versions would be better, with one for print and one for projection/video...or not.

Like I said, I'm still trying to learn-you'll never be able to pick a fight with me on graphics Don-I just don't have the footing for it!
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  #14 (permalink)  
Old Wednesday, August 6th, 2008, 08:29 PM
Don C.'s Avatar
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Quote:
Originally Posted by PaladinPete View Post
Thanks to all for the suggestions and comments. Don, the 4 that I used is from the same font family as the rest of the text. Are ou suggesting using a different font for it?

Kbob, the logo will be used on letterhead, business card and the website.

I'll post the changes in a few.
Yes I would go with another font family, for whatever reason the 4 just doesn't seem to have the same edge.
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  #15 (permalink)  
Old Wednesday, August 6th, 2008, 08:32 PM
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Quote:
Originally Posted by kbob View Post
Don-obviously I'm in learning mode here...so a question on that...

for now, most of my designs end up on one form or another of a screen, maxing out on hd screens (1080 i/p)...and most of the stuff I look to for inspiration has strokes, glows, neon, in other words, really bold graphics designed to stand out from the background no matter what...

which is very different from print on white backgrounds, even mildly textured papers. First, you're usually now working with at least 600 dpi, or even higher, if it's sent to a printer and not done in house. That sets it off beautifully in most cases anyway...

So that's why I asked if the only use would be for print work et al. over light backgrounds...I'm with you, simpler is better, and definition rules the day on static work such as print. For video work, and projection graphics in general, though, I really like the bolder more defined look that strokes and glows give-and so do the news channels, espn/fsn, and most of the nationally produced tv ads...the difference in readability and clarity is stark in those situations.

But that may not be the end purpose of this design. If the intended use is for both print and projection/video work though, perhaps 2 versions would be better, with one for print and one for projection/video...or not.

Like I said, I'm still trying to learn-you'll never be able to pick a fight with me on graphics Don-I just don't have the footing for it!
The strokes are something you might consider after you have the logo designed. Once you have the basic design layout, color and etc. of the logo (your brand) then you can play with it (strokes, lighting, gradients) for different applications. That's true for most companies, including ESPN and all the news channels. The original, basic logo doesn't have a stroke.
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kbob (Wednesday, August 6th, 2008)
  #16 (permalink)  
Old Wednesday, August 6th, 2008, 08:39 PM
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Quote:
Originally Posted by Don C. View Post
The strokes are something you might consider after you have the logo designed. Once you have the basic design layout, color and etc. of the logo (your brand) then you can play with it (strokes, lighting, gradients) for different applications. That's true for most companies, including ESPN and all the news channels. The original, basic logo doesn't have a stroke.
That's what I was trying to say-exactomundo!

What I like about that concept is that it allows you to vary your presentation (strokes, glows, bevels, grunge, neon, 3-d text, etc...) without having to redesign everything from the ground up every time. To that end, I now try to choose fonts that allow for that treatment, even when I don't plan on using it initially, knowing that I may end up adding it later for a different purpose.

On that bent, though-it appears that more and more of the text on my tv screen is 3-d, not with simple drop shadow but more like a hi-end xara treatment, with lighting effects, strokes, glows, et al being optional components along with it.

Anyone know what they generally use for the big network shows? There turn time has to be incredibly short, so I figure whatever they use must have the workflow tightened up to the point of near perfection...

If this gets to be long thing, I'll fork it...no need to hijack a good thread...
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  #17 (permalink)  
Old Wednesday, August 6th, 2008, 09:00 PM
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OK, here is another version. I'm still looking for the right "4" but I've tried to incorporate the suggestions made.
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File Type: jpg s4tj_newlogo2.jpg‎ (17.8 KB, 5 views)
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  #18 (permalink)  
Old Wednesday, August 6th, 2008, 09:18 PM
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This is version number 3. BTW, my wife likes this version
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File Type: jpg s4tj_newlogo3.jpg‎ (18.0 KB, 8 views)
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  #19 (permalink)  
Old Wednesday, August 6th, 2008, 09:23 PM
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I like this one very much (#3) Good work!
Good to have your wife pleased as well.
I would make sure to pull the arrow off the Y
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  #20 (permalink)  
Old Wednesday, August 6th, 2008, 09:30 PM
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Thanks, Don. I'll remember to move the arrow.
Thanks to everybody for the comments and suggestions.
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  #21 (permalink)  
Old Wednesday, August 6th, 2008, 10:08 PM
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very nice-I prefer #3 too! you could tuck the arrow layer behind the "y" instead of just stretching it out...but I think moving it would be cleaner. Nice, tight design.
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