How far would you scroll?

[Esoteric]

Hey guys, I am adding an online store for a few items on my website. How far would you scroll to find a product you want to purchase?

Mike

[JoshGuerette]

Like if we knew the product was 3/4 of the way down the page? How about if you had anchors up top so you could click it and automatically jump down to a section or something?

[tedanderson]

It would depend on what was on the site and what I was looking for.

Like if I was on your site looking for XLR cables and I got to a page that listed them all.. and say that I could list them in order according to price, I'd probably scroll down as far as I had to in order to find what I needed.

But if it was just random items and I was looking to see what you had, I'd probably not scroll very far at all.

[riafekim]

I like the online stores that give me the option. For instance on some websites they show the first 10 items and the they force you to go to the next page. However there is sometimes a dropdown that gives me the choice of how many items I want to show. 10, 25, 50, All. That leaves the decision in my hands as the user. If I have a slower internet connection then the 10 per page is just perfect if. If I want to see everything the store has in that section I can do that too.

[OfficeChairGuy]

I've had this question for years now and I think the answer is really personal preference. I have a site called OfficeAnything.com. Some of my product categories have nearly 800 items. These categories are impossible to break down further.

To avoid having 50 pages of products I went with a 4 across grid with nearly 200 products per page. Our conversions have gone up significantly. I'm not saying this is the best way, but it really worked for us!