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| General Drama and Music Ideas for drama and music. |
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__________________ “He who allows his day to pass by without practicing love, generosity, mercy and praising God is like a blacksmith's bellows: he breathes but does not live.” |
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| Dan, I actually have a recording on a cassette tape of a group that visited the church I attended as a kid. I was the Sunday night sound boy and got to call the radio station then flip the switch to make it live on the air radio! The group gave me a copy of their "latest" cassette and by the sound of the Wauhobs I thought it was them. However I went and somehow found it but believe it or not another group was actually that ???good??? and not only did we broadcast them live, but we took up a LUV offering as well!
__________________ “He who allows his day to pass by without practicing love, generosity, mercy and praising God is like a blacksmith's bellows: he breathes but does not live.” |
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| I have thought along this same vein myself, and I came to a few realizations: 1. In the "Pre-Shout to the Lord" era, there was "Contemporary Christian Music". There was no "worship" genre, because that was the intent of the genre as a whole. I think of those landmark songs like Twila Paris' "God is in Control", Kathy Trocolli's "Go Light Your World", dc Talk's "In The Light", Rich Mullins' "Sometimes by Step"...those songs that back in the 80's and 90's every Christian knew all the words to. There was no genre specific to worship, because that was the intent of Christian music as a whole! Then, Shout to the Lord hit. The song was big. So big, that a genre once considered a cottage industry for a niche market caught the eye of secular record labels. They saw that there was a market for this, and it was big enough to turn a buck. The likes of EMI, Sony BMG, Universal, and Warner Music started to purchase the smaller Christian labels like Sparrow, Reunion, and Word. Check the back of the last CD you got, odds are that you'll find one of these logos on it. Once this happened, there was a (cliche warning) paradigm shift within the Christian music industry. Christian music got the funding and business strategies that secular music had enjoyed for many years, but it also got its worldly marketing schema. When Larry Norman et al founded CCM as we know it, the rally cry was the phrase said here: "Why should the devil have all the good music?" Back then, people were getting into producing Christian music because they desired to use the talents that God gave them in a way that honored Him. Personal convictions, ministry, and a no-nonsense message were all important in the first quarter-century of Christian music. Now that the major secular labels were holding the purse strings, they were doing so for a much different purpose: they want to make money. In order to do so, one must sell to the widest possible audience. How did they accomplish this? simple. First, you have a "worship" genre that talks about how wonderful and loving God is. Don't bother with balancing that with His holiness and justice, because people don't want to hear that they're wrong. On the other side, make "positive music". It doesn't have to say God that much, but just allude to a nebulous "him" that could refer to either God or a guy. Have positive moral messages without referring to Jesus. In both cases, there's no need for a person to have a long-term contract; all that's needed is 2-3 singles and an album to make it break even, just like the secular top 40. When I buy CDs, I get similar ads for ringtones as I do in the secular CDs I buy. There are a few glimmers out there; I love Rebecca St. James, and KJ-52's message is a wonderful blend of entertaining and a clear message of Christ's love coupled with our need to repent. Overall though, when I can get a Christian CD and sift through the liner notes and over the course of an entire album not see a single direct reference to Jesus, my head starts to wonder. I understand having an "Esther Song" on an album, referring to the fact that throughout the entire book of Esther, there is not a single direct mention of God. My axe to grind is that there has been a consistent, slow erosion of the clarity of the message being conveyed in Christian music today. Okay, it's 3:10 in the morning and I'm sure that you guys are sick of reading this by now. Hopefully it makes some sense. Joey |
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You make some great observations. There might be some nit-picky points I would question in other circumstances, nothing worth arguing about. I just wanted to add your entire quote because you have some real nuggets of truth here (as Larry Norman phrased it, you "opened the mouth of love and found the wisdom tooth"). I am going to pretend to be a prophet for a second... knowing that I have never claimed the gift of prophecy in my life, and knowing that, while I have made some prayer about this on a personal level, I have not prayed for a wisdom about this... until now. So if this doesn't come true... blame me, not the Lord. Still I have prayed about this on a personal level. As the owner of a small recording studio who is studying the business and considering the possibility of making ItsaGodGig Music into a full-fledged independent label in 2010 or so, I do have a bit of knowledge. So here is my prophecy, for what it's worth... The Christian music market is in for a shake-up. The biggest stumbling block for Christian "frenge" artists like Larry Norman, Daniel Amos, Resurrection Band, even groups like Petra, were labels who, while willing to take some risk, always wanted to keep their thumb on the riskier artists. Larry Norman kicked the door in, but then also held it open for some of the others. But then the second wave hit, as Christian radio and bookstore owners seemed to hide from the frenge. Christian radio wouldn't play the controversy because it wouldn't sell and bookstores wouldn't sell because it wasn't playing... and no one wanted to face the questions as to if it was Christian enough to be Christian. But now... we have two new elements to the mix. First we have independent labels. A good independent label (where I am praying about for ItsaGodGig in 2010) will not just record for pay, but also try to promote the music of their label artist. Since recording equipment has gone down so much in cost while going up in quality, there are more and more recording their own music, and indie labels are on the rise. Second, we have the internet. There are many groups like soundclicks, tunecore, etc., who will, for pay, play independent artists. It might cost some money upfront, but independent artists are starting to have a way to gain a voice. Indies are putting a pinch on lables, but also giving the artists a chance to grow. No doubt, some will rise who have new, original voices. Already, Christian rap is coming up... as one artist I recently met (going by the name FLOW) put it... "the message with just a pinch of getto commentary." There are new Christian alternative rockers coming up. In essence, I believe by 2015 we will see Christian music shaking up with a similar power to the shake up in the 1970's when the door was kicked in. Just keep your ears on the computer. But that is enough ranting for 6:00 AM. Keep Pressin' On (Phil. 3:13-14) Steve ItsaGodGig Music www.itsagodgig.org Last edited by stevegoad; Tuesday, October 7th, 2008 at 05:25 AM. Reason: Lost my Signature. |
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| I'm going to nitpick Joey's history a little. Contemporary Christian Music was being criticized as more of an industry (and often a shoddily run one) and less than of a ministry long before "Shout to the Lord" came out. I would also clarify that CCM before the "praise and worship" emphasis was primarily about communicating to the culture about Jesus and to the church about how to be disciples. Sure, there were some "praise songs", but that wasn't the primary focus. I think Joey's analysis is spot on. "Worship" songs and albums became big hits at one point, and started a revolution (for better or worse). For various other reasons trends that had existed for years (even in the early 1980s, ABC already owned Word) accelerated as the Christian music market grew. And, while there exists some very creative and talented people in Christian music today, there is always the pressure to produce hits - which can compromise quality. One thing not often talked about is that the CCM industry has a core target group - suburban, white, upper middle class women... "soccer moms". Sure, there are many other people that listen to CCM, and there are plenty of groups aiming at other audiences, but that's the cash cow demographic the industry is primarily aiming for. |